Abstract: This session is about product thinking, product ownership, and how to give customers and users what they need and not just what they ask for.
There’s always too much to build. Always. And, most of what we build doesn’t succeed. At least not to the level we’d hoped. Agile development alone doesn’t solve this biggest challenge with software development, and all product development for that matter. But, contemporary product thinking does bring us some practices that do help. Come chat with Jeff and discuss the essentials of product thinking and how we use product discovery approaches to articulate and test solution ideas quickly and cost effectively before fully investing in production software. Feel free to ask questions about how stories and story maps can help, and any other product development questions that might come to mind.
In 2000, Jeff worked as a product manager at one of the first companies adopting Extreme Programming. It was there he built a strong appreciation for the discipline that Agile thinking brings to software development and a deep concern for what seemed to be left out, specifically good product thinking. Since then Jeff has been an evangelist championing the inclusion of strong product design and user experience practice in Agile development. Today Jeff teaches and coaches a contemporary blend of practice that incorporates Lean and Lean Startup and Design Thinking all directed at helping organizations build products their customers love.
Learning Outcomes: - - based on the questions asked
