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Thursday, August 9 • 09:00 - 10:15
From Operational to Strategic Agility (Stephen Denning) POPULAR

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Strategic Agility is important because it’s central to the key business issue: how to make money from Agile? If the Agile movement was only about creating great workplaces for software developers (also important!) but didn’t generate better business outcomes, its life expectancy wouldn’t be long.
It is important to distinguish between operational Agility— i.e. making the existing products better, faster, cheaper and so on for existing customers—and Strategic Agility— i.e. creating new markets with new products that reach new customers through market-creating innovation.
Much of what we see in Agile software development today is operational Agility. It’s about making the existing products better, faster, cheaper and so on for existing customers. There's nothing wrong with that. In fact, operational Agility is usually a requirement of staying in business, i.e. surviving. It’s also the foundation for Strategic Agility, i.e. for thriving. In general, a firm won’t be able to generate new products for new customers unless it has also mastered operational Agility.
But if a firm wants strong financial returns today, it will usually need to go beyond operational Agility and pursue market-creating innovations, i.e. Strategic Agility. To accomplish that, it will generally need to be making decisions at a level higher than that of the team, and in a different way from many of the current approaches in Agile software development. That's because there are many pressures for a team or unit to focus on improving existing products and existing customers, rather than looking beyond that to the next big thing.
The session will explain the four key steps that you’ll need to achieve Strategic Agility—and a prosperous financial future.

Learning Outcomes:
  • • Understanding both the importance and the limitations of Operational Agility
  • • Learning why Strategic Agility is the key to strong financial returns.
  • • Grasping the four key steps needed to establish Strategic Agility
  • • Understanding the strong headwinds facing Strategic Agility in a large firm.


avatar for Steve Denning

Steve Denning

Founder, Steve Denning LLC
Steve Denning is the warren Buffett of business communication. He sees things others don’t and is able to explain them so the rest of us can understand. Chip Heath, author of Made to Stick. Steve Denning is a master storyteller, leadership expert and best... Read More →

Thursday August 9, 2018 09:00 - 10:15 PDT
Marina D