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Thursday, August 9 • 09:00 - 10:15
Designing for Agile Delight! Customer Obsessed Innovation at Intuit (Ian Maple)

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Limited Capacity seats available

Are you unsure how to innovate effectively in an Agile environment? Are your customers or internal teams less than delighted with the products and solutions you provide them?
Come and learn how Intuit applies an innovation culture and their own Design for Delight process to deliver and enhance their world class enterprise agility program.
We will be covering the outline of the Design for Delight (D4D) process including customer driven innovation, deep customer empathy, go broad to go narrow and rapid experiments with customers. We will also walk through an example of how we applied the D4D process to solve a key customer problem for our internal Agile program, i.e. drinking our own champagne.
Don't just deliver features, delight your customers!

Learning Outcomes:
  • Participants in this session will be able to:
  • * Apply the Design for Delight innovation process
  • * Explore deep empathy with their customers
  • * Run rapid experiments to quickly validate innovative ideas
  • * Be artists!


avatar for Ian Maple

Ian Maple

Enterprise Agile Leader, Intuit Inc.
Ian Maple is an experienced global technology leader having led and worked with software development teams and organizations in countries around the world. Ian is currently serving as the Enterprise Agile Leader for Intuit, a California based financial solutions company with 8000... Read More →

Thursday August 9, 2018 09:00 - 10:15 PDT
Marriott Salon 10 & 11