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Wednesday, August 8 • 10:45 - 12:00
The Product Management Vacuum and the 3 V's (Don McGreal, Ralph Jocham) Popular

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Abstract:
In between the larger organizational goals and the day-to-day work of Development Teams, exists a vacuum. The thing about any vacuum is that it has an innate need to be filled. If we are not careful, this 'Product Management Vacuum' will get filled with meaningless busy work and extensive task management. Being busy without clear direction.
This session introduces the 3 V's -- Vision, Value, Validation -- as a way to get out in front of this problem.
All participants will leave with a Product/Program Management Dashboard to help bring visibility to the 3 V's and to keep the vacuum filled the right way.

Learning Outcomes:
  • Awareness of the Product Management Vacuum
  • Use techniques for creating and communicating a product Vision
  • Capture metrics and practices that represent Value
  • Establish shorter feedback loops with stakeholders and the marketplace for product Validation
  • Use the Product Owner Dashboard


Speakers
avatar for Ralph Jocham

Ralph Jocham

Founder / CEO, effective agile.
Ralph Jocham is a German citizen who spent the last 20 years collecting professional software and product development experience in France, the UK, the USA, and now Switzerland. He became an Agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph also is Europe’s... Read More →
avatar for Don McGreal

Don McGreal

VP, training, Improving
In his role as VP of Learning Solutions at Improving, Don McGreal is a hands-on agile consultant and instructor. And...* Author of the book: 'The Professional Product Owner: Leveraging Scrum as a Competitive Advantage'.* Scrum.org Professional Scrum Trainer who has authored and taught... Read More →


Wednesday August 8, 2018 10:45 - 12:00
Marina E