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Agile2018 has ended
Wednesday, August 8 • 14:00 - 15:15
SESSION FULL: Design for delight: Customer Journey Design using Lego Serious Play (Chantel Botha, Debby-Anne Pells)

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Limited Capacity seats available


Abstract:
This workshop will take participants on a boot camp to learn the skills of customer journey design with the focus on designing specific emotions across interaction channels.
This is where CX meets UX. This interactive workshop teaches the art and science of customer journey mapping.
Participants will experience the magic of design thinking through storytelling, use of metaphors, persona development and team collaboration.

Learning Outcomes:
  • Persona Development, Empathy mapping
  • Customer Journey Mapping
  • Design Thinking
  • Experience Essence development

Attachments:


Wednesday August 8, 2018 14:00 - 15:15
Marriott Salon 10 & 11